Seo ConsultantAccordingly recent updates of Google’s Matt Cutts; when you look for a new domain name you need to consider there about it past history. Sometime these expired Domains can be beneficial for you simultaneously can bring nothing for you and hence your attempts loses.

He contrasts between a natural action of being expired a Domain and to be expired a Domain by an Algorithmic action.

He says, if any specific Domain has been expired long ago, you simply need not to anxious if it happens by a manual action, however you need to see the relevant information on Google Webmaster Tools and submit reconsideration application, if it has a manual action then it would not laying any adverse effect it.

On the contrary, when a Domain suffers with certain Algorithmic action may it have been made penalty. Same time Matt Cutts explains it has been rarely seen an old Domain being expired by such action but it’s possibly to be there penalty, in such case you need to be very careful and you checked it out on the Google Webmaster Tools.

google index

This seems annoying or irrelevant thread for the site owners actually; this is not perfect to think the submitting of an XML sitemap on Google will be Indexing confidently. I went through Google Webmaster Help; Google's Gary Illyes says in response to this thread, why a site that submits thousands of pages even though few pages among them indexed in Google.

According Gray form Google help desk,

Your Sitemap must not include the URLs; it can be difficult to find the URLs for the Google Spider, hence may be indexing slowly, but this way to submitting an XML file of your website is recommended.

At the same time you need to consider is that; some of Google Algorithms do not allow indexing certain URLs. If the information appears shallow, may not be indexed totally.

Hummingbird Affects and Matt Cutts Observations.

Matt Cutts said that the Hummingbird standard actually results 90% of all queries but at the same time he said this is only to a little outcome. So while Panda may have affected 10% or so and Penguin nearer to 3% or so, Hummingbird affected 90%. But Matt Cutts said only to a little level where customers should not observe.

Matt Cutts observations;

I know Search engines have informed us visitors and SEOs should not have observed any effect to positions and visitors depending on this criteria upgrade. But we alleged it may have affected some.

seo consultant

My site had terrible links, from over 10 years. Back then our Webmaster thought in purchasing of links, because it worked, and more than 100,000 links are still considering by Google that dashed us on new algorithmic updates. Hence my site lost #rank 5 to # 120.I watched through the disavow process for all of those bad. Most of the links were on sites that are now malware, or obsolete. I think bad disavowing links consequences suffer rankings in SERPs.

Matt Cutts says “even if your site hasn’t been penalized, you can use Link Disavow Tool.”

When Google launched the disavow tool, there was lots of discussion. "If you are at all worried about someone trying to do negative SEO.

According to Matt Cuts,

”you need not to worry about disavowing bad links even if you don't have specific updates in your webmaster tools."

“If you have done an active review on your backlinks and you see something unique going there you need not to wait there move ahead”

Consider the below factors?

1. Remove the Bad as many links as possible.

2. Consider the ranking variation after being re-crawled the site.

3. Take a review drop in rankings after the links removed.

4. Even site ranking recover or not remove the disavow links.

We uploaded our more than thousands of disavow links. Manual penalty deny one week later. Even previous week, all of those backlinks still appeared in search. When I go for review in GWT, ALL of the links still appear. No any changes there. So, if you ultimately see beneficial ranking changes, it could take many months. We've even had to wait for Penguin refresh since my disavow list was first submitted.

Though; you can well conclude that Bad links can have always adverse effect for your site, because gradually it keep creating spam that’s why as possible as remove the Bad links or not to create Backlinks on those site.

seo consultant pooja
Sometime; a website having very good Ranking in SERPs and huge Traffic, lost WMT Links as well ranking horribly. Even Traffic is the same but Ranking went down and now PR is “0”, although you wonder how is it happened?
Actually; there can be Canonical Issue, (“WWW” or: “non-WWW”) this can lay such adverse effect on your site. Make sure there is not such report towards the WMT, and whether “301 Redirects” placed between (WWW and non-WWW) properly.
Such problems arise the problems of duplicate content on your website pages even these pages are different in Technical Terms. Therefore make sure your to update your URLs version if either WWW version or having non-WW version. If you able to analyze your site ranking are better with non-WWW than WWW then you need to place your report to WMT as non-WWW or simultaneously.
www vs non-www

502 gateway error

Quite often you would have been seen “502 Gateway Error” while you are accessing a particular website over the Internet.

Like;

1. 502 Server Error: The server encountered a temporary error and could not complete your request.

2. HTTP 502.

3. HTTP Error 502 - Bad Gateway.

This is all about belongs to Network Error between the servers over the Internet. Sometimes it appears on your site just because High load on server that can affect other accounts on that particular system. Even it can be cause of receiving a large number of traffic from Crawlers, in such case you can block the crawler using “robots.txt file” this can be able to reduce the traffic rates form your site. This is my personal experience; hence the site Ranking went down then before, so doesn’t use such tactics to reduce the traffic from your website. This can lie adverse effect on your site Ranking. Because Search Robot will not be able to consider your site.

How to fix the (502 Bad Gateway Error)

1. Keep loading URL using pressing F5 or by refreshing.

2. Keep clearing your browser’s cache.

3. Deleting your browser Cookies.

4. Start new browser connection.

5. Keep trying to access to your website in different browser, i.e. Firefox, Chrome, Internet Explorer, Opera, Safari, etc.

6. You can configure NLB (Network Load Balancing) to remove the Network Error or even to reduce the load from Server.

7. You can contact your Internet Service Provider, if you’re Computer, Network, and Browser working properly.

8. Restart your Network Equipment's like, Modems, Switches, and Routers which can be helpful to remove such Errors.

But don’t use the Tactic like “robots.txt file” this can harm your site ranking in SERPs.

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Semantic searching refers a techniques to improve the search accuracy in contextual miner and making sense of visitors intention as well, as they appear in the search engine Database source, whether on the Web or within a closed organization. Such procedures make use of other information existing in a semantic research program and take into account the definitions of other conditions existing in the phrase and in the rest of the text.

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Attributes of Semantic Searching;

  • 1- Understanding the morphological variations
  • 2- Handling synonyms with correct senses
  • 3- Best practice to understand User’s Intention
  • 4- Handling concept matching
  • 5- Handling Internal Structured Data
  • 6- Use of natural language queries and questions
  • 7- How to point to uninterrupted paragraph and the most relevant sentence
  • 8- Implementation to Customize and Organic Progress
  • 9- Implementation to operate without relying on statistics, user behavior, and other artificial means
  • 10- Ability to detect its own performance

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WordPress is an excellent tool that provides you a big platform for either publishing a websites or Blog posting. This specific tool used across the Globe by people, basically it uses CMS (content management system) S/W, where you can create a post, your pages and tags using fresh URLs, provide you to linking eternally and generate there valid code.

Although, almost all SEO tactics is placed it within the third-party WordPress concept developers as well as yourself, the website owner too.

But you need to aware some of the theme designer is not having best practices with SEO tactics, so you need to verify the improvements of search ranking.

I would like to share my personal experience regarding such mistakes in terms of SEO; hopefully the following factors can prevent you by doing such mistakes.

1. Catchy title tag and Abundant post Titles.

Everyone knows the title tags are very important and essential for better rank, so always consider of using effective title tags always. Each and every post you should include your website name in Title.

2. Avoid repetition of Relevant Keywords and Phrases.

Repetition of Relevant Keyword and Phrases consequences lie “Keyword stuffing” that isn’t good at all it can lay under spam your site.

3. Avoid No Follow link.

You should ignore no follow links as internal link this might not be appearing this particular page in search. You can use of no follow links for external link that is not directly related with your site. i.e., Twitter.com, Facebook.com, LinkedIn.com etc.

4. No Improper Anchor Text for Internal Links.

You can use root keyword of the particular site’s page that you are linking for.

5. Add proper Image in Post.

Whenever you post an image in post, you must include Keyword in Alt attribute.

We've entered in a fortune time for upcoming that need to be involved in the Online Marketing platform. Almost more than fifty percent of the mass of the world now has been using the internet services; this refers the way how customers in International Digital Marketing Industry dominating the Content quickly emerging now days, however this would be very interesting to see how we fight against towards the upcoming and exciting obstacles and opportunities. This article consequently highlights on the trends that really needs for Content Marketers; and how majorly they make their appearance within either in a Company or Organization. We’ll see how this upcoming trends important and fundamentally achieve Goals within the Organization and where its resources can be allocated.

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Trend 1. Competition to gain visitor’s attention.

Trend 2. Deciding the key factor to measure the Content’s success going to be more important.

Trend 3. Manipulation and Integration while increasing the interest of the Content.

Trend 4. Experimentation with Content in new Scale.

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404 error 01

How do you manage the issue of having redirects and 404 on your site?

Either needs to redirect the 404 pages to their most recent version? Or leaving them can have adverse effect on the site ranking?

It predicates how large the website is. Large websites will always have some 404 mistakes. It doesn't make a sense to pursuit after every single 404 especially when it is due to a strange one-time misprint or one-time crawling mistake.

You should be very careful that your redirects do not become out of your reach. Having an extremely large number of redirects can cause problems.

Secure your redirects:

If you have

firstURL >> secondURL

and then later correct again to

secondURL >> thirdURL

go back and modify the previously redirects

firstURL >> thirdURL

Search engines prefer only to redirect to the most relevant pages. Not from the pages to the homepage, saying that it will result in a better way 404 mistakes. If the page that returns 404 and have a large number of links directing to it and doesn't have a relevant web page that you can divert it to?

 

without www

Can you believe, recently I got a result by observing a site indexed without “WWW” even that site “http://example.com” is being redirected to the http://www.example.com?

What I believe is that the URL might be encoded in web page information are published as 'http: //example.com' rather than 'http: //www.example.com', and since now Search engines has been removed that particular Domain, by the parameters set by Webmaster Tools, it's difficult to set the best preference of the URL. Although Some Webpages are listed with "WWW" & some are listed "without WWW". Now I think that it's not a problem, but it can lie down site rankings.

But soon I got the solution; you need to add this kind of site to your WMT account, just click on the settings icon and select the option “site setting” there you will find the option how to set up your domain prefered.

Do you know, Article submission doesn’t provide you the perfection of strong link building always, for SEO tactic? I don’t say it’s worthless always, but it depends how you do? I have my own experience, there are some reason for that this is poor tactic for link building, and why you should publish you best article on your own site and not to against article site.

There are some factors you should care?

1. When you are submitting an Article to an article site and publish on social media sites, actually this link goes to article site not to your site.

2. The visitors who get your article that doesn’t mean to get your site they can go for the article site.

3. Automatically the traffic goes to the article site; the users can go for the site that you submitted not to click on your site.

4. Let know, your article is good enough and readers able to see your website, but not guaranty to have a visit on your site.

5. Moreover most of the article sites are not trusted by the Search Engine, so can have link back to your site.

So, keep doing such things take a lot of time but is light worthy, in a general terms these article sites create a little traffic for your site.

Although if you publish the Article directly to the Social Media sites and Press Release site is a better SEO Tactic then submitting the Article on article sites.

The proper way to submit your Article.

1. Always submit the informative articles to your own site in Blogs or Articles category.

2. Don’t submit the same article several sites a single submission can provide you rank better for your site. Don’t ever publish twice an article.

3. Always concerned that, it should look your own content and add a keyword for link.

4. Avoid the regular site, unless your get wasted of your time and having no result end of the day.

5. Select always the best article directory, and don’t put there more than two articles, moreover ignore these site in further, for the same category.

Writing an article is not a simple task, even you write your own even if it worthless, then why do the same mistake again so just keep publishing on your own site it is the best way to publishing your time and to have better position in search engine.

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Are you worried, why your site rankings drastically got down over the night or disappeared from Google SERPs. Quite often we put a lot of efforts for optimizing the websites, to compete the Industry over the Internet. While we do such activity, forget the parameters or guidelines of Google, means sometime we try to manipulate these Guidelines lie under Google Algorithms and Webmaster’s rules that can have adverse effect on site rankings, its causes over optimization consequences suddenly site lost their rankings from SERPs.

How to Avoid Google Penalty?

Following Factors can help you to avoid Google Penalty:

1. Re – Arrange the site structure.

Basic Structure of a Web page:

The Doctype:
Doctype of a Webpage refer HTML, XML. XHTML, the Google’s spider love the Web page having HTML codes.

HTML codes sample:

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XHTML CODES SAMPLE:

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2. Avoid snippets content.

According to Matt Cutts:

Google just dislike the content posted, written through snippets, this kind of activities lie under spam your site, so before posting Articles or Blog make sure your content isn’t going for spam.

3. Consider about Audience.

Always keep your content informative to the visitors that simply understand what they are looking for, on the site.

4. Spotting low-quality backlinks.

Avoid low/bad quality backlink, there are a number of low quality backlink, i.e. the sites are having no follow link.

5. On-Page Optimization.

In the section On-page optimization, you know what exactly to do, but I would like to include don’t prompt excessive On-page optimization.

6. Avoid rich keyword in anchor text.

Matt Cutts says, people use, rich anchor text while manage the sites for backlinking to other sites, just use your simple comments with name don’t put there too much keyword as anchor text, Google knows your name referring to your site.

7. Social Sharing (Social Media Profile).

Social sharing refer, social media profile like (Facebook, LinkedIn.com, Twitter.com etc.) that always help you to share your blogs, articles and contents videos , helps in such a way to create backlink also and visible to your site.

8. Comments Posts.

While you are commenting to the other site just make sure, that is relevant to your Business.

9. Follow Google’s algorithm’s Guidelines.

As you know, Google rank is unstable so you need to very careful regarding its algorithm. As Google keep updating its Algorithm, like Penguin Update, Panda Update, Hummingbird Update and Webmaster tools, whenever Google make changes your site got penalized, recently in the month of September a number of got down their rank in SERPs drastically over the night, so you always prefer the way to optimize to you’re the parameters and the guidelines set by the Google, and keep optimizing your site and keep reviewing the upcoming updates from Google.

10. Remove  Canonical Issue.

Remove the Canonical Issue if having your site, this refer to understanding the duplicate content even your site are having different pages because of Canonicalization, (url having www. or without www) technically these are different pages even your site can be suffered.

As usual when you manage content site by making comments, there’s you need to consider, quite often people comments with their company name or rich keyword anchor text. Google’s Matt Cutts doesn’t like this kind of activity anyhow. As he said, it’s enough while making name hyperlinks that are associated with your site. Otherwise using rich keyword to create hyperlinks it could be reason for spam.

In Matt Cutts word, the people who does this kind of mistake they are either spamming or don’t know about SEO, because these links don’t listed anyway. These comments can put your site rank down in SERPs.

Webmaster just leaves two types of comments:

1. Using keyword rich anchor text or your company name, as opposed to your real personal name when commenting.

2. Using commenting as your primary link building strategy.

Rich Keyword Name Comments Can be Spam: Matt Cutts

In terms of SEO, while you are creating backlink for your site it would be better, to manage your comment naturally with your name to avoid spamming, that indirectly refer to your site rather than using name associated with keyword of your company or organization. Google always consider the natural backlinks.

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According to new Google’s Matt Cutts update, Google spider don’t like “stitching content” it’s a matter to think, and not acceptable anyhow, otherwise can be adverse effect on site position in SERPs. Stitching Content refer in sort of “snippets”, now days large number of Internet user/site owner writing articles, blogs over the web using the same text through snippets(stands for a program, that is use to rewrite the same source page text), while you are writing an article or blog by explaining and summarizing a specific subject.

Both are quite different things, first describing a topic in detail in your way, on the contrary copying and pasting a text from a source page it’s not good at any cost. Because sometime “snippets” change the sense of meaning of the text for search engine and Google count this type of written content or summary as duplicate or spam that can be Doom for the particular site.

Matt Cutts says “Wikipedia as a good example”

I really appreciate this quote of Matt Cutts, if you are targeting specific matter, must be explained in such a way that people must like and share among their friends or collogue. Google spider like original content, so while you are optimizing your site by posting an Article or Blog don’t make such mistake of simply copying and pasting the text, while you are adding your site’s URLs over the Internet. It also help to lie a number of visitors on your site, just because your site is quite informative which they like to have in search. That implies better site ranking in SERPs.

Do you think, writing the company name in different ways can affect site ranking? Now day’s people are using different name for their brand name, on Internet using Widget. For an example there is a company XYZ but on the Internet registered as “XYZ Corporation”, this can affect the site in such a way users might be searching your site, they can mistyped where as the actual name is else.

However the company name appears on webpage doesn’t matter if referring the “XYZ widget” means your brand name that is perfect. This lies a consequences if someone enter in wrong name, this means you need not change the name. Just make sure your profile on Google+ must have correct relevant information and content. Because everyone won’t make such mistake quite often? Moreover you can avoid this factor, by using the same information on different search engine whether on Google+, Yahoo, Bing, for all local business directories. In this way it won’t affect the site ranking. There is considerable too you don’t even try to change Meta tag, unless it can harm the site ranking in SERPs.

Widget?

 

widget

In terms of computer, widget is a component of GUI (graphic user interface), that displays the information in a specific way to interact the user to “Operating System” including its application. Widgets include many attributes like ,symbols, pull-down choices, control buttons, selection containers, progress signs, on-off checkmarks, search cafes, windows, toggle control buttons, forms, and many other devices for showing information and for, recognizing, and addressing user actions and also provides the user to customize these things their own way.

Is it time to put the no index for the site? Website owners have offered the content that these  organizations are trying to all for their own advantage. Without our content, they have nothing but a web page of ads.

The Internet is an interconnected chain of system. Listing the web is now HUGE Company and everyone engaged, from single-site website. Everyone wants to be on top in major Search engines i.e. Google, Yahoo, and Bing. It used to be that the Online shifting from one position to another position. Now, developing natural connection between relevant information to the organizations that undertaking the authority how individuals should survive factors on the Web. The outcome is that these big-organizations are dictating the conditions of success on the Internet when the only end activity is truly their own success.

Now days everyone, want to have top position, and keep trying their best to get indexed in Google search engine, to build their online Reputation in Market. However it’s not easyone task, de-indexing is not a perfect solution. You have to be patience. Keep trying to provide good content in your site Google must index the site, but merely you should be very careful for the parameters set by Google.

 

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It seems quite surprising sometime, site with well in SERPs for long time but in one night of darkness fall in dark in Google SERPs. Why Google keep changing fundamentally even site search result is well. Keep making changes a lot merely make their result worse.

Sure you can’t believe Google’s Search result is perfect. Even not possible for Google to be stable for a constant Algorithm either to frost and make the site owners to be relaxed by fixed ranking in SERPs. You can’t imagine such fortune from Google. Suddenly adverse effect on site fell in darkness of very poor rank even your site was stable for quite a long time but it happens only, Algorithmic changes made by Google. In a simple way you can’t think out this misfortune rolled over by “penalty “ over a night by Google, it difficult to digest, but it quite true, periodically many updates happens from Google side, i.e. Penguin, Panda, Webmaster tools, Hummingbird, these Algorithmic changes lie down site ranking drastically in SERPs.

In my opinion, you can’t be sure for above facts, but still you can prevent your site from better then drastically failure of site ranking in SERPs. You might have been observed this misfortune doesn’t make affect for all “keyword “so it indicates that, for few “keyword” site ranking remain unchanged, if changes no drastically only for few down fall in their position. To prevent site from such unfortunate, keep optimization your site in such a way that could be avoidable by Googlebot, follow the parameters set by Google Algorithms.

 

Capture

Having a single Domain in different Language, could be a challenging optimization. You might be targeting the site to optimize for significant keyword in different nation, search engine to rank well like,Google.cn, Google.com, Google.ru, Google.za etc. This is very important in terms of SEO cause you need to change content strategy quite often so the visitors will be able to know the information illustrated there on site. This is important too in prospective of Search Engine, which consider the content of the site for index in SERPs, if Search Engine finds difficulty to understand the language, consequences can’t be good for site anyhow or might affect as spam.

How to manage multilingual version site?

You can manage your multilingual Domain by applying the below parameters.

Make sure the content is accessible.

If language is changing via cookie, Google spider will only consider the default language. Because automatically translated content (language) sometime make other sense or irrelevant, considerable as spam.

You can use“robot.txt” to avoid Search Engine from crawling the automated translated content from the page, “robot.txt file” restricts access of site. This means that particular page can’t be crawl or indexed, although URL will be publicly available.

For example:-

{

User-agent: *

Allow: /*? $

Disallow: /*?

}

User-Agent: Googlebot

To remove image gallery from Google

Disallow: /images/gallery.html

To block a directory

Disallow: /file/directory.html

Engine to avoid searching the content of the particular page of site that you don’t want.

Language version should be easily reckonable.

Always use the different URLs for different language. Avoid cookies to generate automated translated content and language.

Carefully use the URLs.

Carefully make choice of your Domain for subdomain or subdirectory to be easily visible and compatible to understand for Search Engine. You can use UTF-8 encoding in URL to avoid such mistakes.

Use specific content/language to a specific Nation.

You can use the following factors for such particular terms.

1. ccTLDs (country-code top-level domain names).

2. Geotargeting settings.

3. Server location (through the IP address of the server).

Sometimes you might have the problem like server outage or failure, when site is on updating for some changes or maintenance cause. This consequences may lie down site ranking for important keyword even before traffic of that particular site very good enough, if server goes down for more than four or five hours.

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Major reasons for Server Outage?

You have a system working properly in terms of Network, power connection and running OS of your server. But sometime anyhow the server not running properly, poorly written program of database server, or not configured in a proper way, it may process the query for waiting long or slowly. Sometime storage failure also indicates for same reason.

1. Network Problems

2. System Overload

3. Configuration Errors

4. Hardware Failure

5. Backups

6. Poorly Programmed Database Server

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However you need not to be anxious, site will recover the same position in within two or three weeks if server running in proper way now after failure. Google considers always, why a site with high- traffic goes offline, May it happens for maintenance of relevant issue Google takes effective steps soon to restore site position back on SERPs.

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If you are working with more than one domain on same server even resolving same IP, i.e. there are two site abc.com and abcx.com in other way it’s also possible to be seen abc.com/abcx. Most of people use this tactics because of it’s a bit inexpensive.

Although, Google doesn’t index same for both. It’s not surprising at all?

Recently observed, ranking of these sites differ from each other. The first site with lots of activity and optimization helped well rank in Google search engine, while other site not well in search index. This consequence shows clearly that domains having the same server might not affect site ranking of each other.

Why Google treat both at two different place?

The major reason appearing both in two different places, because of some short of "cPanel's" standard for "addon domains" is to put the host directory in the public_html directory the "main site" is provided from rather than developing site-specific internet directories "on the same level" as public_html.

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metadta01

You have been observed that, sometime Metadata from your site removed from Google SERPs.? It doesn’t mean your site has been penalized exactly. Even your site is Indexed in search engine and not much effect traffic on the web. Sometimes it happens, Google allow viewing Metadata associated with site in SERPs in a certain ratio of pages reviews and total number pages added recently to your site.

There could be the main reason of rich snippets viewing in Google SERPs of being disappearing the Metadata associated with the site. Means the snippets (is a program) generated content on your can be penalized by the Google SERPs. This could be the factor of disappearing the Metadata of site.

In terms of removing or disappearing the Metadata from site but not affected traffic that indicates its important too what attract most visitors towards your site.

However Search Engine loves original and Metadata content on your site. Rich snippets content could be a factor of harm for site rank.

 

canonical issue

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Canonical URLs is very significant factor in terms of SEO, each website need to have canonical URL attributes for search engine prospective. If this attribute are not available then you might be facing the problem of duplicate content i.e. www. and without www. Domain name considerable different domain name search engine.

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You know, now days Google penalizes the websites if your website are having “duplicate content”, you have been observed sometimes you have two URLs that refers same page i.e.http://abc.com/coursesl.html and http://abc.com/mba/coursesl.html actually might refer the same product page. But in technical terms these URLs are different. On the other hand Google thinks there are two pages having duplicate content. That’s why canonical URLs are being used to prevent from such issue. If you use Canonical URLs, Google must index the site even of the one used to access the page.

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You need to be inserted at the top index.asp or default to asp file to get non WWW version redirected to www version of home page or index page: -

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  cn10

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google and bing

Can you believe a site ranking can be varied in different Search Engine? It has been observed that a site ranking can be differing in different search engine. An old domain more than seven years, ranks dropping gradually regarding all keyword. At the same time while we have made a lot of changes and improvements periodically those particular site consequences rank truly well in Bing.

There arise a thought in my mind, is Google not as good as Bing? Because it’s easier for our prospective to rank well in Bing.

The matter is different Search Engine follow not same algorithm. Exactly the same way Google and Bing might be using different Algorithm.

While according to the new SERPs updates this not more important how old are the domains. The major facts are that what kinds of backlink you follow for your site. Creating a large number of backlink doesn’t make sure your site ranking in SERPs know. Quality backlinking might help your site ranking well Google search engine too for all relevant keywords.

The terms SERP stands for search engine results page. Commonly it has been viewed major search engine display three kinds of sites listing on their SERPs.

google crawler

Search engines are the key to observing  particular details on the World Wide Web. Without contemporary search engines, it would be difficult to find anything on the Web without knowing a particular URL. But search engine make it possible. You just put the desired keyword into search engine you get the relevance information. Is it not easy but are you aware of that what makes some search engine more effective than others?

When you use the term online search in regards to the Web, they actually makes reference to that searches through data source of HTML documents, initially gathered by robot.

  1. Search Engine’s Listings Indexed made by spider.
  2. Listings Indexed into directory by human.
  3. Paid Listings Indexed into search engine.

Basically the crawler based search engines use programmed software (CRAWLERS) that use to visit the website, read the contents, Meta tags, and the links that a particular site follows. The crawlers return all the information to a central database, where the data is to be indexed. It periodically/simultaneously checks the information has been changed in a particular site.

Human made search engine trust on user to submission information that is basically indexed and standardized content is submitted put into the index.

In all cases your prospective search engine to search information, means you’re searching over the index created by search engine – not actually mean searching the web. This evidence is huge database of information that is gathered and stored and consequently searched. This describes the search engine like Google, Yahoo, return the result based on index.

Why the same search on different search engine returns different outcomes?

 

search

One of the elements that a online look for search criteria location of keywords on a Web page. Those with you are typically considered more relevant. But online look for search technology is becoming artificial in its attempt to prevent what is known as keyword engluting, or spamming.

Another common factor that search engine analyze that a particular page link to other page on the Web. The search engine matters keyword linked pages are similar to the keyword relevant on original page. This is very important and relevance for Ranking of a site.

Whenever we think about SEO the main intention looking forward how the site can rank well in Search Engine as soon as possible. This is very important for SEO terms. Search Engine (Google) has its own parameters and algorithms like Penguin, Google Panda, Hummingbird, Google Webmaster Tools etc. to Rank well a site. This technique consists various terminologies and activities.

Guidelines for Instant Ranking:-

 

High Quality Content and Tags:-

In case to increase your page rank you must have an exclusive and rich content as well as considerable that can impact well on visitors. Your web page Meta data must have informative and keywords relevant. Title should not be longer than 70 characters.

Avoid Spam and Penalties:-

spam

There are three most reasonable factors that applied penalties you need to avoid penalties

1. Panda Content Penalty

2. Penguin Webmaster Penalty

3. Unnatural Links Penalty

Blog Commenting on other blog posts:-

You should commenting on other relevant Blogs as much as possible creating HTML Link of your site using suitable word or phrase, there is a condition applied you can have “do follow links” try to avoid “no follow links” it causes spam.

Importance of On Page Seo:-

On-page plays a vital role to optimizing your website, you can apply html tag (<H1>, <H2>, <H3>, <H4>, <H5>, <H6>) Tile tag (<title>…</title>) in image section use Alt tag with your keyword (alt=<keyword>). But excessive use of on page can be penalized your site so use this according to need.

Blog Posts:-

Blog post is very essential? Your blog content must high quality and informative to the relevant keyword and Title as well. It consequences you might be getting comment from other bloggers and guest user can share your content among their friends or social media site.

Avoid Use Illegal Tactics:-

1. Keyword Stuffing

Sometimes you mistake by repetition of keyword it causes optimal use of keyword that is not. Required it must avoid.  At the same time place your targeted keyword that is invisible to users but Visible to Search Engines.

2. Doorway Pages

 It refers to the page that is created to rank well merely in search engine. The user might be Unreachable to that page, this unethical terminology must avoid.

3. Link farming

Quite often creating backlink for your site always avoids spamy link building. Sometime this technique rank well, it’s a stake your site. But further it causes harm.

Keep Updating Your Website:-

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The most important keep updating your website. Search Engines like lots of updated and modified content. Websites that regularly add new, original material are seen by Google as more important, and more relevant to web customers. That indicates, if you keep your web page up to date, your site will defiantly achieve better rankings in the Google. You must include suitable word and phrases that user likely to be found if it happens means number of visitors to your site.

Advertising the Website:-

It also worth for Advertising and Branding the website on Social Media Websites but you has to pay for that. An example of a third-party company is Search engines, through its AdSense program. Whether or not you use Search engines AdS ense, third-party marketing vendors have the capability to track visitors depending on their IP address.

Social Media Profile:-

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It seems quite often an expert says on the subject of effective SEO, or on the contrary why a site might have SEO problems, the concept always seems to involve the importance of Social Media Profile. Social Media Profile provides you the platform where you can share Blogs, Events, Video and much activity. It lays more likes consequences increase the number of visitors.

Now days our site is penalized. This involves many reasons for that, we are aware for some even do the same mistakes. If your sites are associated with wordpress theme footer links that trace back to a site offering free word press themes. We never realized this, but Google is supporting the uprising of the negative SEO industry. Applying negative SEO strategies can help in quick success; but, site’s reputation will definitely come at stake.

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  • Several sites having the similar issues. But the issue that I am having with concern to the problem stated is that How come one site has WP theme links, I mean you must have one theme and so the link could be from that.
  • Negative SEO is the exercise of approaching other sites using methods that consequences in known SEO charges. For an example, if you are using negative SEO might immediate effective for same low-quality back-links to competitor's backlinks. On the contrary you should try to link with high quality backlink for further.
  • The best way to generate the traffic for your website and keep things in your way always use unique as well as relevant content. If content gain popularity by the users definitely they would be sharing your content among their friends and colleagues, these things can drive traffic to your site.
  • According to Google’s Webmaster Tools Help, “Any links intended to manipulate a site’s ranking in Google’s search results may be considered part of a link scheme. You should always create your site backlink with other quality websites.

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